We do absolutely know what we need to to to fight the climate crisis: Reduce carbon emissions radically. Which we have known for decades (I was taught about the “greenhouse effect” in motherfucking school 30 years ago and my schools never have been especially avant-garde). We know that we need to stop burning fossil fuels, stop eating as much meat, invest in cleaner energy sources and insulate houses, etc. We know.
But it’s inconvenient. The solutions we know, we have researched, we have tested, are annoying. They force us to change our lives, force us to rethink our social and economic structures (Oh who would have thought: An economic system based on limitless growth and consumption would lead to bad outcomes. Let’s start a research project!). And who wants to do all that?
Jürgen Geuter / tante
Innovation is a distraction (Smashing Frames)